Growing up on our family’s farm I developed a strong work ethic, a can-do attitude and appreciation for what this part of Canada has to offer. My youth was spent guiding tourists on horseback and doing chores on the farm — all great training for working with people from all walks of life.
I left my rural roots behind to pursue an education in design and visual communications. The Nova Scotia College of Art and Design in Halifax provided an opportunity to expand my technical and conceptual artistic gifts with some exceptional leaders from the Canadian graphic design industry to guide me. I learned the value of a thorough design process from my time in university.
After graduating I landed my first job where I developed award-winning logos and advertising campaigns. It was there that I caught the interpretive exhibit bug. Seeing the impact an exhibit can have on the people whose story it tells made me want to do more of this type of work. I continue to enjoy promotional design work but, as my portfolio shows, the complexity of combining 2-D and 3-D design with the evolving interactive technologies really appeals to me.
This realization persuaded me to accept an offer to work with Atlantex, and for 10 years I worked primarily on interpretive exhibits. Over that time Atlantex grew into a company known for being able to design, fabricate, and install quality exhibits including complete interpretive centres.
With a young family and too much time on the road, I gave up my partnership at Atlantex and moved my office home. That gave me the opportunity to spend more time on the soccer field coaching my daughters as well as build my own business.
Today I am able to strike more of a balance between print design, exhibit design, and project management. I work with a variety of professional teams hand picked for their specific expertise. Sometimes I lead those teams and sometimes I am a specialist led by others. As long as the work is interesting, I’m happy.