The whimsical design of this temporary, March Break exhibit was intended to appealed to children and family audiences. An integrated wayfinding signage system, specific to the Sea Monsters exhibit, was also a requirement as activity stations where placed throughout the Maritime Museum of the Atlantic. Marketing materials included bill board graphics, banners, rack cards and print ads. Having a strong masthead was an asset in the promotion for this exhibit.
The die-cut monster graphics where mounted on reusable hinged panels that where painted with simple underwater scenes. The graphic panels where printed directly on a panel material that is durable enough that they where displayed by a sister museum seven years after the original installation. Despite the original intention to produce a temporary exhibit, this exhibit is still stored as a Nova Scotia Museum as a resource.